TOWIE star Charlie King has been announced as anti-bullying charity Ditch The Label's newest ambassador.

The charity's aim is to 'help reduce the prominence and harmful effect of bullying within the UK's education system' and has created an online support community with over 34,000 members. In an interview promoting his new role King commented on the importance of the charity, saying it's a 'crucial organisation for people who are still trying to figure out who they are or to those who are bullied because of attitudes towards their differences'.